Analysis of the Influence of Product Completeness, Service and Price on Consumer Repeat Purchase Decisions

This study aims to determine the effect of product completeness, service, and price on consumer purchasing decisions at Sumber Sehat Departemen Store, Singaraja - Bali. The variables studied were completeness (X1), service (X2), (X3) customer decision (Y). Product variable has 4 (four) indicators, which are diversity products sold, variety availability various brands. Service have 5 (five) physical facilities, reliability, certainty, responsiveness, empathy. Price 3 (three) affordability, competitiveness benefits suitablility. Purchasing preference, brand store time preference quantity preference. analytical tool used is multiple linear regression with help SPSS software. population in this total consumers Convenience Store 2021, namely as many 531 sampling method Slovin formula a tolerated margin error 5%, so that sample 228 respondents obtained. results indicate positive significant variable. Furthermore, services prices simultaneously